Gone are the days when it was okay to switch between print and web articles. No matter how good they might be, only the words after words, were not making their way to right audience. The search engine keyword tool came into existence as a savior to hundreds and thousands of businesses to dig their way to the planned target group. Google bots love websites which obtain frequent content updates. You communicate with your visitors through your content; be it through your website, blog, social media or any other way. In today’s era, every other company is realizing the importance of content marketing as the market competition in this area is reaching on its peak. In such situation, it is difficult to make your existence felt through writing on the same topics that everybody else is writing too. The future of any company’s growth via content marketing is totally relying upon how unique their content is. Adopting the right methods of content would keep the marketers and their companies ahead of the competition. (I) Implementation of client’s expectations – A good content is when the writer has understood the client's background story, their need, their purpose, and their plans. If it’s not working out online or failing to generate traffic then it is not what the client had asked for in the first place.
(II) Emotional impact – A great content makes an emotional impact on the target audience. It makes them stop & think deeply about going for that product/service. It creates a desire in their mind & heart to take some action. No matter if it’s a cold call, at least they get to know about the brand name. And once they try it, it is easier for them to visit again due to the trust factor.
(III) Clear, simple, and engaging – A finely written content is the one that does not make the audience open a dictionary and search for a few words' meanings in between. Every phrase shall be easily understandable but at the same time, it shall have an ‘attraction factor’ in it. The person who is reading it, should not yawn. The moment he yawns, he presses the ‘close’ button. Boom! All your hard work will go on the drain. By using the tool called – ‘creativity’, a content developer can make it appealing wherever possible. Like in copy-writing; tagline, slogans, heading, subheading, body copy, etc. should be small but must exhibit the whole purpose within a few words.
(IV) Visuals & current trends – A good content is born through prepared stories and visuals to get prospects engaged in the topic.
(V) Perfect use of keywords – Keywords are the important factors when it’s about putting your words out there. If you won’t use proper keywords, then your client’s blogs/articles/website, etc. might get lost on the 14th page of any search engine. Keywords that are performing the best for that brand/service are best to use for the long term because that is how the audience can discover you/your clients. Choose your keywords wisely. Targeting keywords in meta tags & meta description should be relevant to page content.
Not all content writing services are created equal, but by considering the five qualities above you can determine whether a service is one worth your investment. What do you think makes a great content writing service? Share your thoughts with us below!
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